Secrets of Mobile Success: Cost-Cutting Banks Seek Smartphone Customers

Secrets of Mobile Success: Cost-Cutting Banks Seek Smartphone Customers
Better mobile technology is also shaping the strategy of new Citigroup CEO Michael Corbat, who is already closing down 44 U.S. branches as part of sweeping cost cuts. Now executives are debating even more drastic shrinkage of Citigroup's branch network …
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How to cut it in hard times
Business Partners' executive manager of risk finance Gugu Mjadu says during a recession SMEs often adopt a survivalist mentality and focus on cost-cutting strategies that ensure short-term success but ignore long-term prosperity. Marketing tends to be …
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